Misinformation lends itself to social contagion – here’s how to recognize and combat it
Research shows that both misinformation and disinformation spread faster and farther than truth online. This means that before people can muster the resources to debunk the false information that has seeped into their social networks, they may have already lost the race. Complex contagion may have taken hold, in a malicious way, and begun spreading falsehood throughout the network at a rapid pace, a study from the College of Charleston reveals.
The Conversation
In 2019, a rare and shocking event in the Malaysian peninsula town of Ketereh grabbed international headlines. Nearly 40 girls age 12 to 18 from a religious school had been screaming inconsolably, claiming to have seen a “face of pure evil,” complete with images of blood and gore.
Experts believe that the girls suffered what is known as a mass psychogenic illness, a psychological condition that results in physical symptoms and spreads socially – much like a virus.
I’m a social and behavioral scientist within the field of public health. I study the ways in which individual behavior is influenced by prevailing social norms and social network processes, across a wide range of behaviors and contexts. Part of my work involves figuring out how to combat the spread of harmful content that can shape our behavior for the worse, such as misinformation.
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