Meta will cease political ads in European Union by fall, pointing to new rules


The European Union flag inside the atrium at the European Council in Brussels. The EU has set strict new guidelines for political advertising and related disinformation messaging, which has prompted companies like Google and Meta, the parent company of Facebook and Instagram, to stop political advertising altogether. Photo by Omar Havana / The Associated Press

The Associated Press
Facebook and Instagram owner Meta late last month that it will stop all political advertising in the European Union by October, blaming legal uncertainty over new rules designed to increase transparency in election campaigns.

The social media giant said in a blog post that it will no longer allow ads for political, electoral and social issues on its platforms, which also include Threads, starting in early October.

The company said it was making the decision because of the 27-nation EU’s “unworkable” Transparency and Targeting of Political Advertising regulations.

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