How cancer misinformation exploits the way we think


British TV personality Danielle Lloyd, at right with husband Michael O’Neill and her five children, recently received a skin cancer diagnosis. She used the opportunity to encourage others to see a doctor if they have noticed changes to their skin or body, and not solely rely on uncertified social media influencers for medical advice.

 

The Conversation
When British TV personality Danielle Lloyd was diagnosed with melanoma earlier this year, she faced not only the anxiety of cancer treatment but also a disturbing reality: influencers spreading dangerous misinformation about sun protection.

After having a suspicious mole removed and awaiting results from a second biopsy, the 41-year-old has become an outspoken critic of social media personalities who lie to their followers about sunscreen products.

Cancer misinformation can have serious consequences, such as leading people to delay or even avoid life-saving treatments, and eroding trust in medical professionals.

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