YouTube Adds Tool to Help Public Figures Report Fake Videos

Social media companies like YouTube, X, Meta and TikTok are under pressure to crack down on so-called deepfake videos that use deceptive images of real people. YouTube recently expanded an AI-enhanced image detection tool. Illustration by Aïda Amer / Axios

The New York Times
YouTube is adding a detection tool for government officials, political candidates and journalists to catch and report videos that use artificial intelligence to display their likeness without permission.

The pilot program, announced on Tuesday, is arriving as social media companies and a patchwork of new laws start to address the problem of these so-called deepfakes, which are spreading as A.I. video technology rapidly improves. But the companies have largely relied on users to report fake material.

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